Lockhart’s Anti-Gravity Matte Paste

Anti-Gravity was developed over a period of two years. It has always been the white whale to my Ahab. I've been chasing this formula, trying to achieve what I thought was impossible for a very long time.

• I've always wanted to try creating a product that is a hybrid of several different product types and that's exactly what we did here. Anti-Gravity is a Matte Paste/Clay/Fiber/Cream Hybrid all rolled into one very unique formula. It has the consistency of a Light Fiber, applies like a cream, holds like a paste, and provides the texture and volume of a clay. 

PERFORMANCE:

• HOLD: Firm/Weightless
  
• SHINE: True Matte
  
• TEXTURE: High Texture/ High Volume
  
• CONSISTENCY: Creamy/ Easy to apply
  

Pro Tip:

• Work small amounts of product into the hair at a time. The more product you add the stronger it will become (to the point that it will become too strong). Apply two dime sized scoops to hair from back to front, ensuring even coverage. Blow dry product into hair, allowing it to set up before adding more product. If more hold is desired, apply another dime sized scoop and repeat

Unique Characteristics:

• Water Based: Fully water soluble for hassle free performance.
• Silica: Absorbs into the hair and plumps it for a thicker/fuller look.
• Bentonite and Kaolin blend: Adds tons of volume and texture.
• Acrylates: Provides strength and rigidity for all day hold.
• Coconut Oil: Provides nutrients to leave hair soft and strong.
• Cucumber fruit extract: Repairs and strengthens hair.
• Rosemary leaf extract: Stimulates hair follicles to keep blood flow strong.
• Natural beeswax: Provides hold and locks in moisture.

“Nichole and I got married very young. Both 21 years old, we moved out on our own, with the help of our parents and a best friend, completely broke and trying to navigate our way in the world. Eventually I landed a sales job at a local car lot after wrenching on cars for several years to scrape by. It was at that point I knew I had to do something about my look and really clean myself up. Working on a hot black top pavement all day meant that virtually nothing could hold my hair in the heat so I decided I wanted to create something specifically for my situation. By this time I had formed a good relationship with my barber in downtown Flint, Michigan who was really encouraging me to go forward with crafting an entire line of products. Word spread, and more and more people wanted to try out what I had created so we opened up a simple Etsy page just so we could get our products into our friends hands. From there, customers from all over the world starting asking for specific products and giving critique for product enhancement in their region of the world.

It's very important to us that we're able to create products that can be used by any person, any walk of life, any part of the world. The feedback we received led to more product development out of our own kitchen, and to pretty rapid growth. At this point we had created a healthy following organically online and that helped to form the Facebook group ‘Everything Pomade’ where we gathered even more feedback directly from our customers. We quickly grew our wholesale business across the globe, and I was finally able to quit my car sales job and jump into Lockhart’s full time. After welcoming Nichole’s sister into our home, and growing our product line and complexity, as well of number of accounts we were serving, the home kitchen was just no longer feasible. So, we opened up our own Apothecary in downtown Perry, MI (population: 2,000).

I think our story is very unique as it really is a rag to riches story (I use the terms riches loosely of course haha!). 

Some of the different things that we really enjoy doing is hybridizing products, or at least experimenting with hybridizing products and seeing what comes of it. There's a lot of trial and error that goes into the process, but that normally results in very unique formulations that you wouldn't find from any big lab production facility. I like to view the craft as an art form and the products really are my canvas. I'm actually a nationally recognized Stuckist artist and used to be an avid painter and sketch artist. Now that we have two young daughters, I no longer have the time or energy to paint so I pour all of my creativity into my products.

We have a strong belief that supporting others will result in success for everyone in the long run. Both professionally and personally. You will find many of our “competitors” products on our site because we believe that a strong and flourishing pomade market leads to success for everyone. As they say ‘A high tide raises all ships.’ I’ve always compared the pomade market to the local Flint metal music scene that I grew up in. The bands that supported each other, stuck around for everybody’s sets, promoted each other on social media (myspace back then…), and purchased each others demos and merch were the bands that received the most love from their fans and always seemed to be enjoying themselves much more than the elitists who turned their noses to the openers. That’s why we always want a strong and vibrant pomade community. One that will challenge everyone to always get better and create more unique and creative formulas. That’s the beauty of it all. The connections and friendships made. We hope to connect with as many of our fans as possible.”

~ Steve Lockhart

• Water Based: Fully water soluble for hassle free performance.
  
• Silica: Absorbs into the hair and plumps it for a thicker/fuller look.
  
• Bentonite and Kaolin blend: Adds tons of volume and texture.
  
• Acrylates: Provides strength and rigidity for all day hold.
  
• Coconut Oil: Provides nutrients to leave hair soft and strong.
  
• Cucumber fruit extract: Repairs and strengthens hair.
  
• Rosemary leaf extract: Stimulates hair follicles to keep blood flow strong.
  
• Natural beeswax: Provides hold and locks in moisture.

All:

Water, Kaolin, Ceteareth-20, Bentonite, Beeswax, PEG-40 Hydrogenated Castor Oil, Microcrystalline Wax, PEG-7 Glyceryl Cocoate, Silica, Polysorbate 20, Acrylates C10-30 Alkyl Methacrylate Copolymer, Coconut Oil, Fragrance, Phenoxyethanol, Sorbic Acid, Glycerin, Cucumber Fruit Extract, Rosemary Leaf Extract, Lemon Oil, Lime Oil, Grapefruit Oil, Bergamot Oil, Citronella Oil, Clove Flower Oil.

• (3-5 Days) $6 Flat rate shipping for all US orders

• Free shipping with purchases of $50 

• International Countries Coming Soon!